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SWOT analysis of family business

SWOT analysis of family business

Posted by Connecor Team in Articles/Blog 30 Apr 2015

The SWOT analysis is an excellent tool for organizing information, presenting solutions, identifying roadblocks and emphasizing opportunities:


  • Greater capacity for progress
  • Less bureaucracy for decision-making
  • Greater commitment.
  • More entrepreneurship and innovation
  • Greater opportunities in segmented markets
  • Best social and working atmosphere

WEAKNESSES                                        teamwork icon

  • Poor discipline for profit
  • Stagnation in the marketing
  • Excessive nepotism
  • Objectivity in the evaluation of employed family members
  • Excessive regulation
  • Difficulties to convert shareholding into cash
  • Structural, strategic and systems’ problems

OPPORTUNITIES                                      stats board icon

  • Valuable reputation
  • Loyalty of the staff
  • Unity between management and shareholders
  • Social sensitivity
  • Continuity

THREATS                                                   money icon

  • Financial needs to maintain cash flow and development
  • Problems in accessing credit
  • Coexistence of the family and non-family managers
  • Confusing property with capacity
  • Not follow the market laws
  • Confusing contractual ties with emotional bonds
  • Delaying succession