We were thrilled to participate in the Tourism & AI Innovation Forum in Ho Chi Minh City, an event organized by Skyhorse and Jennifer Huynh. This global gathering brought together thought leaders, innovators, and travel professionals from across industries, creating a dynamic platform to exchange insights and shape the future of travel.
Our Head of Transformation Services, Íñigo Muñoz Bilbao, was invited as a guest speaker. He shared practical strategies on how artificial intelligence and automation are redefining the travel and hospitality sector especially for organizations aiming to stay competitive in a rapidly evolving digital landscape.
Key Themes Covered at the Forum
✨ AI in Travel & Hospitality
Seasonality & Staffing Optimization
Data-driven forecasting allows businesses to align marketing and staffing efforts with real-time demand. This method enhances both campaign performance and operational efficiency, particularly in highly seasonal markets.
Guest Experience Automation
Delegating repetitive service tasks to AI enables leaner operational teams. Freed from routine work, staff can focus more on high-touch, personalized customer interactions.
Digital Concierge & Messaging
The rise of conversational AI enables always-on, responsive guest communication across multiple channels. These systems ensure consistent support while improving the overall customer journey.
⚡ Cost-Effective AI Solutions for SMEs
Automation of FAQs & Support
Lightweight automation tools for frequent inquiries reduce response times and staff workload — especially valuable for growing SMEs with limited teams.
Operational Consistency & SOP Management
Digital knowledge frameworks help standardize tasks and ensure service quality, even in high-turnover environments like tourism and hospitality.
Customer Data Utilization
Structured data collection from guest interactions fuels service personalization, targeted marketing, and long-term performance improvements.
???? Digital Tools in Boutique Hospitality & F&B
Service Flow Optimization
By streamlining internal coordination — from front desk to kitchen — businesses reduce miscommunication and improve speed and consistency during busy periods.
Contactless & Self-Service Experiences
Consumer expectations continue shifting toward seamless, low-contact services. Integrated digital tools are helping businesses meet these demands with ease and professionalism.
Consistency Through Systems
Technology enables repeatable delivery of core services, ensuring guest satisfaction and operational reliability — while still allowing staff to focus on what matters: hospitality.
We left Ho Chi Minh City inspired and energized by conversations with travel operators from Vietnam, Algeria, Indonesia, and Turkey. The global appetite for transformation, innovation, and digital adoption is unmistakable.
At Connecor, we’re proud to support the tourism and hospitality industry with tools, strategies, and advisory services that turn insight into measurable action.
